Friday, June 12, 2009

What buggered the buggies?

How does a supposed NZ export dream go so wrong? Mike Booker at Idealog looks at why the wheels fell off Mountain Buggy. Read of distribution agent nightmares, brand dilution and what is rising from the ashes of the old company. There's lessons for everyone from small business start-ups through to Fonterra in there.

I don't think research that came out last year showing that "children benefit from facing and interacting with the person pushing them (usually the parent); that children facing forward may be emotionally impoverished and isolated" would have helped either.