Tumeke has had a look at the British Conservative Party website and deemed it "Gawdawful". I'll take his word for it, but the screengrabs have an uncanny similarity of look to NZ National's campaign of 2008. Lots of blue skies and tepid phrases. The current one is "We can't go on like this," which is getting a right ridiculing with a billboard masher over at mydavidcameron.com:
Malcolm Tuckerise the slogan.