Most MSM invent their news by commissioning polls. Cheap and guaranteed a large font headline, even if they're all a pile of tosh. The Scoop Media Cartel has chosen the route of new media* by sponsoring an NZ Fabian Society gig at Parliament. Lots of open source speech notes to flick through.
* For example, Nat Torkington's Catalyst IT co-sponsoring a range of unconferences, Unlimited Potential's regular pizza and beer events.