If you deregulate Chess, you do not get Draughts. Hell, it's not even Othello. Similarly, if you are a high falutin' bubbly company and a business paper celebrating its 40th birthday, one does not hold a popularity competition and choose the runner-up as winner. This is not Australia.
I will never touch a drop of Veuve Clicquot as long as I live. Bollinger, yeah. Perrier Jouet, yeah. Pol Roger, OK. Moet, if you insist. But Veuve has lost its nerve. That's a flat fail right there.