New Zealand and the United States stand alone in allowing Big Pharma to advertise directly to consumers. That may change, with Johnson & Johnson, Pfizer, Novartis and Procter & Gamble proposing to launch... Pharma TV.
One could speculate what such a channel might provide in the way of primetime viewing here:
Good Morning Prozac
Ritalin Street
Dancing With the Stars on Viagra
Downsize Me, Xenical!
Boston Pharmaceutical
